Sibling referrals close at far higher rates than cold enquiries, yet most schools track them informally. A CRM changes that. Here is how to set it up.
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A CRM gives admissions teams a structured way to track scholarship applicants, manage deadlines, communicate consistently, and report on outcomes across multiple intakes.
A practical guide for admissions directors on rolling out a CRM to their team — without losing enquiries or morale in the transition.
Most admissions teams track total applications and final enrolments — and miss the data that actually explains why conversion rates go up or down. Here is what to measure...